Posts filed under 'Branding & Design'
3 Steps to Getting a Great Logo for your Startup
by Magali Janvier
The logo is often the main visual element of the business, and it’s the first item people spot when they land on your website. For these reasons, your company’s logo is one of the fundamentals you can’t disregard when building a startup.
The logo itself can fall into a much greater scheme of brand and marketing, but often in a startup, there’s no time to think of the entire business marketing plan before having your logo designed. But what is the right time to spend on this? When does it become too much? How can you make sure you do the right steps and end up with a logo you find great? These are some of the questions I will cover in this post. continue reading…
3 comments February 18, 2009
Issues with the ArtFox logo
by Olivier Cabanes
Putting time and effort into a company’s corporate identity is very important, as it allows emotions between customers and the brand to emerge, and we thought we were off to a good start with ArtFox.
Yesterday, we learned that the logo David Pache created for ArtFox (one of our companies) is the subject of a dispute. A claim was made by another designer, Michael Erickson of Logo Motive Designs, that the concept had been plagiarized. continue reading…
22 comments February 3, 2009
